Many of our existing customers may be surprised to see a new logo representing American Heritage Furniture. While it was a large step to make a change, we felt it best to have a symbol designed that represents not only who we are today but who we will be in the generations to come. We’re confident you will agree that the new logo clearly represents what American Heritage stands for.

The Tree, which stands prominently as the center of the new logo, has a double meaning. The Tree and its extended branches represent family. Our family-oriented business extends out with the many families our furniture reaches. The limbs of the Tree that reach beyond the boundaries of the box depict our growth and creativity. It says that we aren’t afraid to think “outside the box”.

The Tree’s golden color was chosen to represent “high” quality, the quality that American Heritage Furniture has been dedicated to providing since it’s earliest beginnings. We aspire to satisfy every one of our customers needs with our product, our excellent customer service and the ease of delivery.

The Artistic Stroke implies several things. The boldness of the stroke gives a solid foundation for the Tree to lay its roots representing the solid principles of American Heritage. We are strongly rooted and will be creating inspired furniture that can be passed on to your children and your grandchildren. The artistic quality of the stroke embodies the creativity evident in all of our work and our hope that you will be inspired by it.

We are American Heritage Furniture and we invite you to Express Yourself with our furniture.